Native advertising is important as it allows marketers to create high-value and enjoyable experiences with target audiences.
Here are some benefits of native ads: It upgrades the experience Native advertising is preferable to many marketers over traditional social ads specifically because they don’t abruptly take readers away from the experience they are already enjoying.Īfter all, what’s worse than having your otherwise enjoyable social media experience be interrupted by an unskippable ad that doesn’t reflect on your interests or fit into the content you were consuming? Why Does Native Advertising Matter?Īs mentioned earlier, native advertising can sometimes receive a bad reputation as a dishonest attempt to trick readers into clicking on a paid ad.Īnd while there certainly are a few examples of poorly done native advertising that fit into that description, there are also many well-done native advertising examples that distribute high-quality content in engaging formats. The end goal of a native advertisement is to fit into the natural flow of a social timeline or web page layout while exposing audiences to paid content. However, well done native advertising is non-disruptive but not deceptive either. There are some critiques of native ads as “tricking” users into thinking they are engaging with non-advert content. Most often found on social media, native advertising is meant to mirror the appearance of regular content on an app or website and thus not appear as an ad at first glance.
Native advertising is a term used to describe a format of digital ad that mimics the look, feel, and function of the platform they appear on.
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